From salon
to home.

Two lines with distinct product roles

The Salon Line for beauty professionals consists of Pure Textile, Pure Touch, Pure Serenity, Pure Surface, and Pure Terra. It distinguishes between fabric and interior spray, hand mist, hand soap, surface cleaner, and floor cleaner.

The Home Line for cleaning the home consists of Luméa, Vesta, Aquelle, Livéa, and Terra: products for glass and windows, kitchens, bathrooms, general cleaning, and floors. All ten bottles contain 500 ml. Each line is intended as a complete collection of five.

What product information is available now?

The product overview brings together each name, category, size, and fragrance. This helps you compare the collections, but it is not a complete set of directions for use. Final ingredients, instructions, and material suitability must be clear before sales begin.

Probiotic cleaning and vegan formulas

Choosing a product starts with understanding what it does. Probiotic cleaning products, vegan formulas, and natural ingredients are separate concepts. Here is what to look for when comparing product information.

What are probiotic cleaning products?

In cleaning, the term is used for microbial cleaners with added bacteria. These can, for example, produce enzymes that break down dirt. The culture, complete formula, storage, and method of use all matter. The word “probiotic” alone does not tell you how many living microorganisms a product contains or how long they remain active.

What makes a cleaning product vegan?

This requires information about every ingredient and production process, including any carriers and culture media. A vegan description is not automatic proof of natural origin, biodegradability, or a health benefit. A certification also has its own conditions and applies only to products within its scope.

What does a patent tell you?

A patent may concern a technology, ingredient, or formula. Check exactly what is protected and which products it concerns. A patent application is not the same as a granted patent, and a patent by itself does not prove a health benefit.

Sources for this general explanation: RIVM on microbial cleaners, the Vegan Trademark standard, and the European Patent Register. These are not BioLuxea certificates or test results. Final information about our formulas will follow before sales begin.

Follow the launch

You can sign up, with no obligation, for the Salon Line, Home Line, or both. You will receive email updates about your selected line. Nothing is ordered, reserved, or paid for. The sales date, prices, delivery countries, and delivery terms have not yet been confirmed.

Read the questions about signing up and availability, or contact us through the contact page.